Posts Tagged ‘social media’

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Monday, April 26th, 2010

Buy Xanax Without Prescription, Every day I come across more articles touting the rise of digital marketing and social media . Xanax without prescription, . , buy Xanax from mexico. Xanax brand name, and likewise, the decline of print ad revenue, Xanax pictures, Buy Xanax without a prescription, the need for printed collateral, etc, order Xanax from United States pharmacy. Buy Xanax online cod, Marketing departments are turning to the Internet to reach their customers because they believe that they can get the best “bang for their buck” in an age when budgets are all but disappearing. B-to-b and consumer product companies alike are using sites like YouTube, Twitter, LinkedIn, Facebook, and blogs just like this one to build awareness, create preferences, and yes, even have conversations with their markets within these social media channels that are ostensibly free to use!

But hang on just a minute, Buy Xanax Without Prescription. In my daily travels I still see a lot of printed business cards, order Xanax from mexican pharmacy, Xanax duration, brochures, flyers, Xanax interactions, Xanax dose, direct mailers, data sheets, my Xanax experience, Xanax used for, journals, and yes, australia, uk, us, usa, Where can i find Xanax online, even newspapers. If we continue to spend money to produce more traditional print pieces, doses Xanax work, Xanax gel, ointment, cream, pill, spray, continuous-release, extended-release, then there must still be demand for print. Perhaps it’s a desire to have something you can hold, real brand Xanax online, Get Xanax, feel, and flip through leisurely, purchase Xanax for sale. Purchase Xanax online, Perhaps there are those who avoid Twitter in their professional lives because they prefer to use social media for just that--private socialization. Buy Xanax Without Prescription, And, of course, perhaps there are still some people out there who don't have Twitter and Facebook accounts and just can’t stand reading paragraphs of text on a computer screen.

The issue becomes one of integration: we know that we need to you maintain consistent, relevant brand identities, so how can we create a realm in which we incorporate our web channels into our print channels, and vice-versa?

I’ve listed three general, common-sense guidelines that you can build on in such diverse channels to ensure a consistent presence to support your marketing communications program:

  • Graphic Identity: You want people to know they're looking at your company’s Twitter account, print ad, or blog just by virtue of the consistent use of the corporate graphic identity—that brand new Twitter account shouldn't look altogether different from everything else you’re doing to reach the marketplace just because it's a new channel. Where possible, comprar en línea Xanax, comprar Xanax baratos, Xanax samples, logo size and placement, use of corporate colors, buy Xanax without prescription, Xanax pharmacy, and image selection should all be consistent. Graphic identity programs address printed materials and perhaps even basic web identities, herbal Xanax, Xanax use, so take cues from your program’s standards and translate them to Facebook, Twitter, Xanax trusted pharmacy reviews, Xanax natural, blogs, etc.

  • Message: Your brand message shouldn't change just because your MarCom channel does, buying Xanax online over the counter. Xanax no rx, If your brand message is "first," "best, ordering Xanax online, Canada, mexico, india, " "lowest cost," or "most helpful, Xanax from canadian pharmacy, Xanax no prescription, " that message should permeate from broadcast to print to web. Case-in-point, for insurance giant Geico, "fifteen minutes could save you fifteen percent or more on car insurance" on TV, in magazines, and on the web.

  • Interconnection: Drive your audience to cross the print-digital divide and check out additional channels. For instance, include your Twitter or LinkedIn account on your print ads and business cards, Buy Xanax Without Prescription. Include an exclusive "online-only" offer as part of a direct mailing. Announce and promote your new print ad campaign on your Twitter account. Be creative, and you’ll certainly come up with a solid set of ideas on how to bridge this gap. (To get you started, take a look at the innovative and effective ways some companies are doing it in this b-to-b article.)

Now it’s time to get started. Take a look at your marketing communications program and see if everything meshes together. If not, perhaps it’s time to make a plan to develop a more consistent (and therefore stronger) brand message that encompasses every MarCom channel you choose to use.


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Wednesday, September 30th, 2009

According to a recent study conducted by marketing company Alterian Xanax For Sale, , half of the marketers polled believe that social media is the crux of customer engagement. Whether or not you agree with those marketers, buy Xanax online no prescription, Xanax class, communicating with your customers and the marketplace in an engaging way is nevertheless an excellent strategy for capturing attention, gaining interest, Xanax wiki, Buy generic Xanax, and setting your company and your products apart from the competition. So if you’re hesitant to dive head-first into Twitter, low dose Xanax, About Xanax, Facebook, and blogging, purchase Xanax, Taking Xanax, what else is there?

What about video?

Believe it or not, decent video footage is not too expensive to produce, order Xanax no prescription. Purchase Xanax online no prescription, With the increasing popularity of vodcasts, most customers will accept footage that isn’t the most polished, online buying Xanax hcl. Japan, craiglist, ebay, overseas, paypal, In fact, it may be more attractive to your customers if they have a look at your company that is more “real” than scripted.

GE, Xanax maximum dosage, Where can i buy Xanax online, one of the most pervasive brands in the world, understands the value of producing video that is not perfectly staged, where can i buy cheapest Xanax online. I visited their vodcast page, “GE on Demand,” this summer while I was researching corporate use of social media, Xanax For Sale. Xanax overnight, One of the first things I noticed was a vodcast interview of one of their vice presidents regarding innovation. What caught my attention wasn’t the “meat” of the interview, Xanax photos, Generic Xanax, but rather the setting in which it was conducted: the executive’s office. It wasn’t some impeccably clean executive suite with a stuffy VP sitting behind a huge mahogany monolith; rather, Xanax coupon, Xanax without a prescription, it was a regular guy sitting among piles of papers and books. It was real, online buy Xanax without a prescription. Xanax For Sale, It gave the video a more genuine quality, and I was able to relate to him as a regular guy having a conversation.

Since then, that particular vodcast has been replaced by more recent vodcasts. Kjøpe Xanax på nett, köpa Xanax online, For the most part, they are all well-done, Xanax blogs, Xanax pics, presentable videos. But there are little nuances that show a slightly more “real, Xanax reviews, Order Xanax online overnight delivery no prescription, ” less scripted side of GE: employees walking back and forth in a hallway behind the speaker, scientists and engineers wearing bulky safety goggles that create glare into the camera, Xanax price, Buy Xanax from canada, slightly shaky videography, etc, Xanax long term. Discount Xanax, If anything, these details add to the viewer’s engagement and genuine quality of the message, online Xanax without a prescription, Discount Xanax, just like the VP’s office clutter.

While your video project doesn’t require the most sophisticated equipment and technique, it does require some forethought, doses Xanax work. Xanax schedule, What is the story you wish to tell. How is that story best captured by video, Xanax without a prescription. Remember to stick to the topic at hand and keep the video to a reasonable length.

So start thinking about telling your story with video. Invite your customers into your business and show them what you’re all about. You don’t have to create the next Hollywood blockbuster, but you can certainly create video that engages your customers and shows them the real you.


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