Posts Tagged ‘print advertising’

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Monday, April 26th, 2010

Buy Xanax Without Prescription, Every day I come across more articles touting the rise of digital marketing and social media . Xanax without prescription, . , buy Xanax from mexico. Xanax brand name, and likewise, the decline of print ad revenue, Xanax pictures, Buy Xanax without a prescription, the need for printed collateral, etc, order Xanax from United States pharmacy. Buy Xanax online cod, Marketing departments are turning to the Internet to reach their customers because they believe that they can get the best “bang for their buck” in an age when budgets are all but disappearing. B-to-b and consumer product companies alike are using sites like YouTube, Twitter, LinkedIn, Facebook, and blogs just like this one to build awareness, create preferences, and yes, even have conversations with their markets within these social media channels that are ostensibly free to use!

But hang on just a minute, Buy Xanax Without Prescription. In my daily travels I still see a lot of printed business cards, order Xanax from mexican pharmacy, Xanax duration, brochures, flyers, Xanax interactions, Xanax dose, direct mailers, data sheets, my Xanax experience, Xanax used for, journals, and yes, australia, uk, us, usa, Where can i find Xanax online, even newspapers. If we continue to spend money to produce more traditional print pieces, doses Xanax work, Xanax gel, ointment, cream, pill, spray, continuous-release, extended-release, then there must still be demand for print. Perhaps it’s a desire to have something you can hold, real brand Xanax online, Get Xanax, feel, and flip through leisurely, purchase Xanax for sale. Purchase Xanax online, Perhaps there are those who avoid Twitter in their professional lives because they prefer to use social media for just that--private socialization. Buy Xanax Without Prescription, And, of course, perhaps there are still some people out there who don't have Twitter and Facebook accounts and just can’t stand reading paragraphs of text on a computer screen.

The issue becomes one of integration: we know that we need to you maintain consistent, relevant brand identities, so how can we create a realm in which we incorporate our web channels into our print channels, and vice-versa?

I’ve listed three general, common-sense guidelines that you can build on in such diverse channels to ensure a consistent presence to support your marketing communications program:

  • Graphic Identity: You want people to know they're looking at your company’s Twitter account, print ad, or blog just by virtue of the consistent use of the corporate graphic identity—that brand new Twitter account shouldn't look altogether different from everything else you’re doing to reach the marketplace just because it's a new channel. Where possible, comprar en línea Xanax, comprar Xanax baratos, Xanax samples, logo size and placement, use of corporate colors, buy Xanax without prescription, Xanax pharmacy, and image selection should all be consistent. Graphic identity programs address printed materials and perhaps even basic web identities, herbal Xanax, Xanax use, so take cues from your program’s standards and translate them to Facebook, Twitter, Xanax trusted pharmacy reviews, Xanax natural, blogs, etc.

  • Message: Your brand message shouldn't change just because your MarCom channel does, buying Xanax online over the counter. Xanax no rx, If your brand message is "first," "best, ordering Xanax online, Canada, mexico, india, " "lowest cost," or "most helpful, Xanax from canadian pharmacy, Xanax no prescription, " that message should permeate from broadcast to print to web. Case-in-point, for insurance giant Geico, "fifteen minutes could save you fifteen percent or more on car insurance" on TV, in magazines, and on the web.

  • Interconnection: Drive your audience to cross the print-digital divide and check out additional channels. For instance, include your Twitter or LinkedIn account on your print ads and business cards, Buy Xanax Without Prescription. Include an exclusive "online-only" offer as part of a direct mailing. Announce and promote your new print ad campaign on your Twitter account. Be creative, and you’ll certainly come up with a solid set of ideas on how to bridge this gap. (To get you started, take a look at the innovative and effective ways some companies are doing it in this b-to-b article.)

Now it’s time to get started. Take a look at your marketing communications program and see if everything meshes together. If not, perhaps it’s time to make a plan to develop a more consistent (and therefore stronger) brand message that encompasses every MarCom channel you choose to use.


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Thursday, September 3rd, 2009

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Think about it. If you’re the only house on the street lit up like the Griswolds at Christmastime, where can i find Ambien online, Ambien samples, even during the day, you’ll be much easier to locate in a situation when seconds count, is Ambien safe. Online Ambien without a prescription, Instead of letting the ambulance wander up and down the street, slowing in front of each residence to check the address, kjøpe Ambien på nett, köpa Ambien online, Ambien long term, your lights send a loud, clear, buy cheap Ambien no rx, Buy Ambien online cod, unmistakable message that screams “Here we are!” to draw attention to your address. So you can be doing other things like providing chest compressions, applying direct pressure to a wound, or even just remaining calm while help comes for you, Buy Ambien Without Prescription. And in the meantime you can be sure that help won’t pass by.

Should the same be true for your marketing communications program?

During this economic downturn, Ambien images, Ambien class, I’ve heard lots of talk about companies large and small “going dark.” Money becomes tight, budgets get cut, about Ambien, Order Ambien online overnight delivery no prescription, and one of the areas on the chopping block is marketing communications. So as a result, purchase Ambien for sale, Generic Ambien, marketing and marcom groups reduce or even eliminate programs. The danger is becoming invisible to customers and losing top-of-mind awareness, Ambien cost, Ambien dose, and remaining invisible to potential customers who may pass you by altogether.

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Turn on all of your “outside lights.” Send a loud, clear, Ambien reviews, Where can i cheapest Ambien online, unmistakable message that screams “Here we are!” Maintain a robust advertising schedule. Engage in direct mail campaigns, no prescription Ambien online. Be actively visible to your customer base so you can’t be passed up. Do this, and you can actually increase sales and profits during the downturn.


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