Posts Tagged ‘brand identity’

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Monday, April 26th, 2010

Buy Xanax Without Prescription, Every day I come across more articles touting the rise of digital marketing and social media . Xanax without prescription, . , buy Xanax from mexico. Xanax brand name, and likewise, the decline of print ad revenue, Xanax pictures, Buy Xanax without a prescription, the need for printed collateral, etc, order Xanax from United States pharmacy. Buy Xanax online cod, Marketing departments are turning to the Internet to reach their customers because they believe that they can get the best “bang for their buck” in an age when budgets are all but disappearing. B-to-b and consumer product companies alike are using sites like YouTube, Twitter, LinkedIn, Facebook, and blogs just like this one to build awareness, create preferences, and yes, even have conversations with their markets within these social media channels that are ostensibly free to use!


But hang on just a minute, Buy Xanax Without Prescription. In my daily travels I still see a lot of printed business cards, order Xanax from mexican pharmacy, Xanax duration, brochures, flyers, Xanax interactions, Xanax dose, direct mailers, data sheets, my Xanax experience, Xanax used for, journals, and yes, australia, uk, us, usa, Where can i find Xanax online, even newspapers. If we continue to spend money to produce more traditional print pieces, doses Xanax work, Xanax gel, ointment, cream, pill, spray, continuous-release, extended-release, then there must still be demand for print. Perhaps it’s a desire to have something you can hold, real brand Xanax online, Get Xanax, feel, and flip through leisurely, purchase Xanax for sale. Purchase Xanax online, Perhaps there are those who avoid Twitter in their professional lives because they prefer to use social media for just that--private socialization. Buy Xanax Without Prescription, And, of course, perhaps there are still some people out there who don't have Twitter and Facebook accounts and just can’t stand reading paragraphs of text on a computer screen.


The issue becomes one of integration: we know that we need to you maintain consistent, relevant brand identities, so how can we create a realm in which we incorporate our web channels into our print channels, and vice-versa?


I’ve listed three general, common-sense guidelines that you can build on in such diverse channels to ensure a consistent presence to support your marketing communications program:


  • Graphic Identity: You want people to know they're looking at your company’s Twitter account, print ad, or blog just by virtue of the consistent use of the corporate graphic identity—that brand new Twitter account shouldn't look altogether different from everything else you’re doing to reach the marketplace just because it's a new channel. Where possible, comprar en línea Xanax, comprar Xanax baratos, Xanax samples, logo size and placement, use of corporate colors, buy Xanax without prescription, Xanax pharmacy, and image selection should all be consistent. Graphic identity programs address printed materials and perhaps even basic web identities, herbal Xanax, Xanax use, so take cues from your program’s standards and translate them to Facebook, Twitter, Xanax trusted pharmacy reviews, Xanax natural, blogs, etc.

  • Message: Your brand message shouldn't change just because your MarCom channel does, buying Xanax online over the counter. Xanax no rx, If your brand message is "first," "best, ordering Xanax online, Canada, mexico, india, " "lowest cost," or "most helpful, Xanax from canadian pharmacy, Xanax no prescription, " that message should permeate from broadcast to print to web. Case-in-point, for insurance giant Geico, "fifteen minutes could save you fifteen percent or more on car insurance" on TV, in magazines, and on the web.

  • Interconnection: Drive your audience to cross the print-digital divide and check out additional channels. For instance, include your Twitter or LinkedIn account on your print ads and business cards, Buy Xanax Without Prescription. Include an exclusive "online-only" offer as part of a direct mailing. Announce and promote your new print ad campaign on your Twitter account. Be creative, and you’ll certainly come up with a solid set of ideas on how to bridge this gap. (To get you started, take a look at the innovative and effective ways some companies are doing it in this b-to-b article.)


Now it’s time to get started. Take a look at your marketing communications program and see if everything meshes together. If not, perhaps it’s time to make a plan to develop a more consistent (and therefore stronger) brand message that encompasses every MarCom channel you choose to use.

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